IP attorneys Craig Mytelka and Alex Gabriel discuss how you can reinvigorate your business by raising its profile in a cost-effective manner. Topics include:
Auditing your existing IP portfolios, particularly trademarks and copyrights
Ownership of marketing campaigns, slogans, images and copy
Using social media to revive previous marketing campaigns that were implemented on other platforms
Reviewing your website
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Craig L. Mytelka – 757.473.5336 – cmytelka@williamsmullen.com