PODCAST: Utilizing Social Media to Generate IP Value

Williams Mullen

Submitted by cwaller2 on May 3, 2022 - 4:48pm

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05.05.2022 PODCAST: Utilizing Social Media to Generate IP Value By: Courtney Reigel & Edward T. White

Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.” On the latest episode of Trending Now - An IP Podcast, Courtney Reigel and Ed White offer guidance and caution regarding companies’ use of social media in the modern era, including protection, enforcement, policies and influencer agreements.

To listen to other episodes of Williams Mullen's Trending Now - An IP Podcast, click here.